AMPARO TRADING Co. Shanghai is a professional apparel brπ<andmanagement company head≤★quartered in Shanghai Bu₩♠nd. Amparo trading was γ₹₽foundedin 1980, our mεσarketing network currently ÷≠¶covers over 10 econo≠Ωσ✔mic orientedcities across China.Amparo has also established lε¥ ong term cooperative partnerships wit✘λ"φh numerouslocal department stores. Amp£€aro fashion focus on the ∑₩π÷future development a¥∞•ndstability.AMPARO HK officewas established in A£$≤pril, 2009, which is foc✔¶→'using on wholesale business. It hasmφ♠ore than 400 wholesalers, mainly→≥♦ sales to first and second tier c ♦ities in China. Theannual sales has reached 30 mill≈ ion Euros.
Based on yearsof experience and inf←©luence acquired in apparel fiγ€αeld, along with the knowledge•↓εof Chinese fashion market. In 2006♣≤, AMPARO TRADING Co. Shanghaβ& ←i extents itsbusiness scope in£" cooperating with in→₹★ternational high fashioλ↑n brands such asthe leading clothin ✔g brand DANIELE ALESSANDRINI, JOHN R¶§∑ICHMOND, C’N’C,GF FERRE,€☆≥JUST CAVALLI, CLASS Rαλ✔OBERTO CAVALLI, BLAU"↔ER USA and CESARE PACIOTT✔®I. Inaddition, Amparo is the ♠≈ exclusive distributoφ₽r of BRAX and Betty Bar±£↑§clay in theregion of greater China.
In 2006, the grand opening≠≠★ of first BRAX retail shopin Hangzhou Tower has showed great succe&÷ss, whichreached the “Top 3 Sell✔®er” shortly. Our goal is not only σβ≠focusing on fastgrowing, but also lon→•∏g-term stability. Curren★§∏tly we own more than 50 directretail shσ✔♦&ops and sales volume<φ©↑ is growing continuously ov"₹≠≥er the last eightyears.
Brax has maintained a good momentum of↕←×βdevelopment in Chinese γ>♥∑apparel market. During y±≈ear 2007-2009, we have opened 21dire&®ctly-managed store nationally. By ♠α↓the end of 2014, we have expanded o✘☆ver 50shops in total. β®Our objective is to open 20 mo↕re shops and fulfill sa¶π§les targetexceeds 20 mill>Ω∞ion euro in 2015.
With the successfuldeve¶≠lopment of BRAX, Amparo brou₹♠♦♠ght BETTY BARCLAY, the well known♠→φ female brandfrom German β✘γinto China, untilOctober 2014, the company is ∏™running 8 stores in the first tie★≠♠r cities across China
Based on our experience accumulated on the higπδ h-end brand, Amparo introduced the premium trouser’s brand “EUREλλ§↔X”into the first tier cites of Chinafrom September of 2014.
Under the effective management o®™f Shanghaihead office, BRAX shows a high•¥ γ potential penetration and great coε★mpetitivestrength in ☆₩§¥Chinese fashion market, many franch∏§✔isors have shown strongorientatiσβδon in joining AMPARO to become aut∏α↕horized distributors of BRAX. AMPAROwiα♠$ ll choose with discreet in order to fin•ε& d the most compatible and relia> blepartners to develop ¥αthe brand mutually.
AMPARO Trading Co. Shanghai is pr♠&£ofessional in importing and mana±"₽ginginternational high ₩>fashion apparel brands, by setting up d >∏±irect retail shopscross China.AMPARO adapts decent≥ ≈ralized, flat organization structu∏$re with employeeempowerm§≈εent, unified command, expeditious deci∑≈≈™sion making process which h< •'asenhanced efficiency and ensu δ✘red the quality of cooperation man¥÷§agement thatleads to s€÷©♣teady expansion in Chineε÷se market
- Business Development Center
- Responsible for site strategy, store eφγxpansion plans, finding sites, &$↑rent negotiations etc.-
- Brand Operation Center
- Drive the sales team to e™₽÷nsure the sales goals are achievβ¶↓ed, manage daily retail oσ♣₽→perations to ensure operation e§δ¥γfficiency and consistency. Plan a∏♣™nd take necessary steps to have optiγΩmum stock levels≈♦ , appropriate merchandise π∞mix and correct inventor ÷★↕y control.
- Marketing Center
- Contact for the ♠β¥≤implementation of the marketing stφ≈↔rategy and all market research i₽πnclusive of print media♥ advertising activities. ✔φIncluding media, in stoγ↔re marketing, publi©★™c relations and events..
- Visual Merchandising Center has two subdivisions -VM & Decoration
- Managing shop visual disp↓$↑★lay, maintain unified image of a₹ ≈ll shops as a result to ↕γ increase sales.
- Sustains unified stor≥ e image, design and develop rel€¶evant equipment for shopγ÷↕ demands.